Practical coaching that improves how people think, act and perform, consistently.
Lack of clarity
in leadership
Inconsistent
sales result
Poor communication
across teams
Low confidence
under pressure
Misaligned
cultures & behaviours
This is where the work starts.
Practical, real-world coaching focused on one thing, changing behaviour to improve performance.
Every area focuses on one thing, improving behaviour to drive better performance.


Build stronger leaders, improve
communication, and create
high-performing teams.

Improve conversations, increase
confidence and drive consistent
sales performance.

Clarity, accountability
and high-level personal
performance.

Develop focus, belief and
composure to perform under
pressure.

Understand people better,
improve decisions, communication
and team dynamics.

Practical mindset and
performance programs that land
and stick.

Confidence, communication
and tools that transfer into
real life.

Understand your people, measure
what matters and improve
performance from within.

Shift behavious, raise standards
and build high-performance
environments
ENERGISE is an award-winning behavioural sales and communication framework, recognised with the Queen’s Award for Enterprise, built from real-world commercial success.
It helps individuals and teams build trust, ask better questions, listen with intent, guide decisions and perform with confidence under pressure.
By combining structure, emotional intelligence, language and customer psychology, ENERGISE improves sales performance, strengthens customer experience and develops more effective leaders.
It is sales training, but deeper.
It is communication training, but more commercial.
It is behaviour change, made practical.

i2i is a world-class mindset and human performance programme taught in 27 countries to tens of thousands of people across business, elite sport and education.
It helps individuals and teams understand why they think, feel and behave the way they do, and gives them the science, the strategies and the tools to change it permanently.
By combining neuroscience, psychology and decades of real-world application, i2i builds self-belief, emotional resilience and the kind of deep behavioural change that lasts long after the room empties.
It is mindset work, but it is grounded in science.
It is behaviour change but rooted in identity.
It is personal development, made permanent.





I completed the AVA behaviour profiling with Michael and the integration of my personality profile into Sales training was next level. Understanding my strengths and weaknesses in regards to Sales made the process highly personal. I’m integrating the ENERGISE sales framework into my day-to-day work as a Real Estate Agent and it’s helped me focus on providing a much better service to buyers and sellers. Michael has a way of teaching that is engaging, he also steps back and allows you to explore and practice, whilst being available for support and guidance. I would highly recommend working with Michael for anyone who needs to work with people and to improve the quality of your daily decisions.

Michael helped me through a tough cross roads of my career. Through thorough research and prior experiences he made it possible to rewire my brain. When competing for, quite literally your life; confidence, self belief and resilience are a must. With each session I stepped away with not only strategies to implement but the tools necessary to understand how and why certain strategies work. All of that, along with his individualistic and highly personable approach allowed me to sky rocket my progress and sustain it to this day.

I have had the pleasure of hearing Michael McDade present on several occasions through the business community, and each time he brings a powerful combination of insight, practical wisdom, and genuine care for helping people grow. What stands out most about Michael is his ability to take complex concepts around leadership, performance, communication, and mindset and make them both relatable and actionable. His presentations consistently leave me reflecting on how I think, communicate, and lead, both personally and professionally. One of Michael's greatest strengths is his ability to challenge the stories we tell ourselves and encourage a shift in perspective that creates more empowering outcomes. One of Michael's recent presentations I attended was on the impact of language, self-talk, and reframing our thinking was a timely reminder that small shifts in awareness can have a significant impact on confidence, leadership, relationships, and business success. If you are considering working with Michael, I would highly recommend it. He brings depth of experience, practical strategies, and a calm, engaging presence that inspires people to think differently and perform at a higher level. Every interaction I've had with Michael has left me with valuable insights that I continue to apply long after the presentation has finished.

My family had the privilege of working with Michael McDade and completing the I2I three-day workshop together. My wife, our two children and I all attended, and the experience exceeded our expectations. Throughout the programme, Michael shared an incredible amount of practical knowledge, tools and strategies that we were able to immediately apply in our everyday lives. The content was engaging, insightful and highly relevant, covering a wide range of topics that have helped us both personally and professionally. The impact on our family has been significant. The workshop improved our communication, strengthened our relationships and gave us a greater understanding of ourselves and each other. The lessons we learned have also translated into positive outcomes in business, school and our day-to-day lives. I don’t use this word lightly, but the experience was genuinely transformational. Michael has a unique ability to connect with people, challenge their thinking in a positive way and help them unlock their potential. His passion for helping others is evident in everything he does. I highly recommend Michael and I2I to anyone looking to get more out of life, improve their relationships, grow personally or professionally, and create positive, lasting change. The value we received from the programme was exceptional, and I have no hesitation in giving Michael and i2i a five-star recommendation.

Thank you so much for your time over the weekend. The insights and learning you provided were invaluable, and we feel confident that this will really help us grow.

I have been working with Michael for some time now and this trusted partnership has not only been invaluable for my Mortgage Broking business but invaluable for my sports driven daughter Peyton. It all started with Michael helping her develop her confidence, mindset and performance with her golf and soccer and then we both did the two day i2i program and that's when it all resonated with me and for my business. Peyton and I both joke on the golf course about the 'Taxi Driver' but its so true to relate it to everything we do! The impact from Michael's coaching, the program and professionalism for Peyton and I has been absolutely amazing. 5 stars to MJM Performance Plus.
With over 20 years of experience in business, leadership and performance coaching, Michael has worked with individuals, teams and organisations across the UK and Australia.
From leading high-performing commercial teams to coaching athletes, business owners and young people, his approach combines real-world experience with proven behavioural and mindset strategies.
His focus is simple. Help people understand themselves better, improve how they think, communicate and act, and ultimately perform at a higher level.
If you want better performance, you have to change behaviour. That’s where the work starts.


✔ Helped a young athlete win their first gold medal
✔ Delivered mindset coaching for combat athletes
✔ Improved leadership, communication and performance in businesses
✔ Delivered AVA profiling to transform team dynamics
✔ Delivered keynote and bespoke programs in education
✔ Supported teens and families with confidence and communication
Michael combines proven frameworks with real-world experience to deliver practical, lasting change.
Including:
✦ ENERGISE Sales Coaching
✦ AVA Behavioural Profiling
✦ The Winning Instinct
✦ Performance & Mindset Coaching
This isn’t theory. It’s applied, practical and results-driven.

Understanding people.
Changing behaviour.
Creating exceptional performance.
Whether you're leading a business, developing a team, supporting an athlete or investing in yourself, every journey starts with a conversation.
Exceptional performance begins with understanding people.
MJM Performance Plus
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