PERFORMANCE
WITH PURPOSE

Behaviour. Mindset. Performance.

When it Matters.

Understand why people think, behave and perform the way they do. And what you can do differently.

Start Performing With Purpose

Three Complete Development Series

Behaviour Under Pressure

What happens to our thinking and behaviour when pressure arrives?

This series explores the relationship between our thoughts, emotions, language and behaviour, helping you recognise your own patterns earlier and develop greater influence over what happens next.

You'll explore practical approaches to self-awareness, confidence, emotional regulation, self-talk and performing when the pressure is on.

3 Episodes + 1 Bonus Episode

Self awareness · confidence · regulation

Sales & Human Behaviour

Great sales performance starts with understanding people.

This series moves beyond scripts and techniques to explore the human behaviour behind great conversations, relationships and commercial performance.

You'll look at communication, questioning, listening, trust, customer behaviour and the small changes that can significantly influence the quality of a sales conversation.

3 Episodes + 1 Bonus Episode

Communication · listening · trust

Leadership & Standards

Leadership isn't simply about what you expect from people. It's about what you consistently communicate, demonstrate, reinforce and allow.

This series explores the everyday behaviours that shape leadership, culture and performance, from setting expectations and communicating standards to accountability, consistency and the conversations leaders sometimes avoid.

3 Episodes + 1 Bonus Episode

standards · accountability · consistency

The focus throughout is practical:

What can I understand differently, and what can I do differently as a result?

Built From the Real World

The ideas throughout Performance with Purpose haven't been developed in isolation.

A significant part of Michael's leadership experience was built during 17.5 years with Communications Plus, an O2 franchise business operating within O2's UK retail network.

During that time, the business grew from a single retail store to an operation of 21 stores and three call centres, selling mobile technology and services in an intensely competitive, target-driven environment.

But the real work was always about people.

Recruiting them. Developing them. Coaching them. Leading them. Building culture. Raising standards. Having difficult conversations. Understanding why two people given exactly the same opportunity could produce completely different outcomes.

During that journey, the business achieved recognition including Franchise of the Year five times, Franchise of the Decade, Investors in People Gold and Platinum, Queen's Award recognition, and inclusion twice in 1000 Companies to Inspire Britain.

Those experiences are why you'll hear Michael reference real situations from retail floors, sales conversations, leadership meetings and developing teams throughout the programme.

They're not textbook examples.

They're lessons learned through years of actually leading people.

I would love the lessons

Who Is Michael McDade?

Michael is a Human Performance and Leadership Coach, founder of MJM Performance Plus and Commercial Director of i2i Australia.

For nearly two decades, his work has centred around one question: What helps people perform closer to their potential?

Today, Michael works across business, leadership, sport and education, helping individuals and teams better understand their mindset, behaviour, communication and performance.

His approach combines practical experience with behavioural and performance psychology, turning ideas into tools people can actually use.

Because ultimately: